Without customers no business can survive, customers are the lifeline of any entrepreneurial endeavor. In this miniseries we look at how an organization can attract and acquire customers, and what strategies they can deploy to convert them into loyal ambassadors of their brand.
The training is simple with activities at the end of each section to help participants actually develop and incorporate structures to encourage and facilitate better customer retention.
What will be covered
◾ Without customers a business will fail, the program is designed to help participants attract the right type of customers for their value offering
◾ The course will assist participants in understanding and analyzing their target market based on customer profiling
◾ Understand the different types of customers based on buying and spending habits
◾ Discuss customer profiling and customer segmentation
◾ Customer journey and the lifecycle
◾ The course will discuss retention strategies and how to incorporate them into business
Who is it Meant For?
◾ People who are responsible for sales and customer acquisition within their organizations
◾ Owners of business and entrepreneurs
◾ People who want to get a better understanding of customer behaviour and spending habits
◾ People who want to understand customer retention strategies and implement them within their organizations
◾ Anyone interested in increasing sales and turnover for their businesses or organizations
Your Facilitator and Coach
Lady Shayo Imologome is the CEO of Shalatel Corporate Solutions and one of Nigeria's 50 Leading Ladies in Corporate Nigeria. She has 3 decades of corporate experience and professionalism behind her. Having studied at 3 of the best Business Schools in the world, and being a prolific public speaker herself, she brings her depth of knowledge of theory, practice and experience into this coaching program.
